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Branded eSIM QR Codes and White-Label Install Pages: Why Delivery Matters
White-label eSIM delivery means your customer only ever sees your brand: a QR code in your colours with your logo in the middle, and an install page that never names the supplier. Fully Signal delivers every partner eSIM this way, with a page that detects iPhone or Android, offers one-tap install and works in 8 languages.
In this article
The moment your customer installs their eSIM is the moment they judge your product. If what they see is another company's logo, you've lost trust — and probably the next sale. White-label delivery fixes that.
The two parts of eSIM delivery
1. The QR code — in your brand
The QR code is what your customer scans, prints or sees in your app. On Fully Signal, partners set their own QR colour and upload a small logo that sits in the middle of the code. Change it later and every QR link you've already sent updates too — old orders included.
2. The install page — white-label
Every eSIM also has an install link. For partner eSIMs, the page is neutral: no Fully Signal name, logo or links. Your customer sees an eSIM install page, not your supplier. It:
- Detects iPhone or Android and offers that platform's one-tap install
- Shows the QR code for scanning from a second screen
- Gives the manual details (SM-DP+ address and activation code) as a fallback
- Shows the plan (destination, data, validity) and whether the eSIM is ready, installed or ended
- Works in 8 languages: English, Italian, German, Greek, Turkish, Russian, Chinese and Albanian
Why it matters
Trust
A traveller who bought from "YourTravelBrand" expects to see YourTravelBrand. A QR code with your logo and a page with no other company's name keeps the experience consistent.
Fewer support tickets
Most eSIM questions are installation questions. Device detection and one-tap install answer them before they're asked. See our support playbook.
No supplier leakage
If your supplier's name is on the page, your customer can go straight to them next time. White-label delivery keeps the relationship where it belongs — with you.
Repeat sales
Your emails, your QR code and your receipts are the touchpoints customers remember when they need a top-up or travel again.
QR code vs install link
| QR code | Install link | |
|---|---|---|
| Best when | Customer has a second screen (laptop, printout) | Customer opens the email on the phone itself |
| How | Scan with the phone camera | Tap to start the one-tap install |
| Fallback | Manual activation code | Manual activation code |
Send both — the install page includes the QR code. More in how to install an eSIM.
How it works on Fully Signal
- In the partner panel's settings, choose your QR colour and upload your logo.
- Order an eSIM from the panel or the API.
- Send your customer the install link, show the QR code in your app, or attach it to their booking.
Through the API, every completed order returns an install_page_url you can use directly. Integration guide.
Tips for delivery emails
- Put the install button first, above everything else
- Tell customers to install at home on Wi-Fi before they travel
- Remind them to turn on data roaming for the eSIM line on arrival
- Add your support contact and your top three FAQs
FAQ
What is a branded eSIM QR code?
A QR code that carries the reseller's colour and logo, so the customer installs the eSIM from a brand they recognise.
Can I put my own logo on eSIM QR codes?
Yes. With Fully Signal you set your QR colour and upload a logo in the partner panel, and it appears on the QR code of every eSIM you sell.
Does the install page show Fully Signal?
No. Install pages for partner eSIMs are neutral — no Fully Signal name, logo or links.
Do customers need an app to install the eSIM?
No. They scan the QR code or tap the install link; the phone's built-in eSIM setup does the rest.
