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eSIM Wholesale Pricing Explained: Costs, Tiers and Margins
eSIM wholesale pricing is the cost a reseller pays per eSIM plan before adding its own margin. It depends on the destination, the data size, the validity and the network, and it usually drops as your volume grows through pricing tiers. Your profit is your retail price minus that wholesale cost.
In this article
If you're going to resell eSIMs, you need to understand the number that decides your profit: the wholesale price. This guide explains what drives it, how tiers work, and how to turn it into a retail price that sells.
What determines the wholesale price of an eSIM
Every plan has a different cost. The main drivers are:
- Destination — data costs more in some countries than others, depending on local network agreements.
- Data size — 1 GB, 5 GB, 20 GB, unlimited. Bigger plans cost more but usually less per gigabyte.
- Validity — a 30-day plan can cost more than a 7-day plan of the same size.
- Single country vs regional — a regional plan (for example Europe) bundles many networks into one product.
- Network quality — plans on premium local networks can cost more than those on secondary ones.
How wholesale tiers work
Most wholesale platforms reward volume. On Fully Signal:
- Every partner starts on wholesale prices (Tier 1)
- Higher tiers with lower prices unlock as you grow, with a single deposit of the tier's amount
- The better your tier, the wider your margin on every plan in the catalogue
This means your margin isn't fixed — it improves as your business does.
Calculating your margin
The formula is simple:
Margin = retail price − wholesale cost Margin % = (retail − wholesale) ÷ retail × 100
An illustrative example (not a price list):
| Plan | Wholesale cost | Your retail price | Margin | Margin % |
|---|---|---|---|---|
| Italy 5 GB / 30 days | €6.40 | €11.90 | €5.50 | 46% |
| Europe 10 GB / 30 days | €12.00 | €21.90 | €9.90 | 45% |
| USA 3 GB / 15 days | €5.20 | €9.50 | €4.30 | 45% |
Your real numbers will depend on your tier and the live catalogue in your partner panel.
What to factor in besides the plan cost
- Payment fees on your own checkout
- Support time for installation questions
- Refunds: on Fully Signal an unused eSIM (never installed, no data used) can be refunded; an installed one cannot (refund guide)
- Marketing cost per customer
- Taxes in your country
Pricing strategies that work
- Anchor against roaming. Travellers compare you with their carrier's roaming pass — often far more expensive.
- Use good-better-best. Offer a small, medium and large plan per destination. Most buyers pick the middle.
- Bundle. Include the eSIM in a trip package or hotel booking for a smaller visible price.
- Price top-ups well. A customer who runs out of data abroad values convenience over a few cents.
Our full guide on how to price your eSIM plans goes deeper, and how much you can earn reselling eSIMs models monthly revenue.
Why the cheapest wholesale price isn't always best
A low price on a weak network can cost you more in refunds, support and lost customers than you save. Compare coverage, networks and delivery quality as well as price — see cheapest eSIM wholesale provider?.
FAQ
What is a good margin on eSIM reselling?
Many resellers aim for a margin that covers payment fees, support and marketing with room to spare. Because travellers compare with roaming prices, there's often room for a healthy markup above wholesale — test what your market accepts.
Do wholesale eSIM prices change?
Yes. Network costs change over time, so wholesale catalogues are updated. Fully Signal refreshes its catalogue continuously and your panel always shows your current price.
How do I get a lower wholesale price?
Move up a pricing tier. On Fully Signal, higher tiers unlock with a single deposit of the tier's amount, lowering your price on every plan.
Can I set different prices for different customers?
Yes. Your retail prices are yours to set — on your website, in your booking flow or per customer.
