Fully Signal vs Holafly for Businesses

Holafly built a strong consumer brand around a simple promise: unlimited data for travellers. If you run a travel business, you may be wondering whether to point customers to a brand like Holafly or to launch your own eSIM offer with a wholesale platform like Fully Signal.

At a glance

	Holafly	Fully Signal
Built for	Travellers buying direct	Businesses reselling under their own brand
Brand on the eSIM	Holafly	Yours
Pricing	Consumer retail prices	Wholesale cost; you set retail
Plan types	Known for unlimited plans	Fixed-data and unlimited plans, depending on destination
Customer relationship	Holafly's	Yours
Integration	Consumer app and website; partner options vary	REST API, webhooks, sandbox
Coverage	Broad	210+ countries and regions

The unlimited question

"Unlimited" is attractive to travellers, and it's a great hook in marketing. But every unlimited travel plan has rules — speed limits after a daily threshold, hotspot restrictions or fair-use policies are common across the industry. We explain these in unlimited eSIM plans explained.

For a reseller, the important point is choice: on Fully Signal you can offer unlimited plans where available and fixed-data plans that are often a better deal for a short trip. A good catalogue lets you sell the right plan to each traveller instead of one plan to everyone.

Branding and customer ownership

When your customer buys a consumer-brand eSIM, they become that brand's customer. The next trip, the next top-up and the next recommendation all go to them.

With Fully Signal, the QR code carries your brand, the install page never shows ours, and the emails come from you. The customer comes back to you. For a travel agency, hotel or app, that relationship is the real asset — see why reselling beats affiliate links.

Margin and pricing control

A consumer brand sets the price your customer sees. As a white-label reseller, you buy at wholesale and choose your own retail price — including bundling the eSIM into a package. Fully Signal partners start on wholesale (Tier 1) prices, with lower tiers unlocked as they grow (pricing explained).

Which should you choose?

Choose Holafly if you're travelling yourself and want a well-known unlimited eSIM, or you simply want to refer travellers and don't want to handle pricing or support.

Choose Fully Signal if you want to:

Launch your own branded eSIM offer
Offer both unlimited and fixed-data plans
Bundle eSIM into trips, hotel stays or memberships
Automate sales in your booking flow or app with an API
Keep the customer and earn on every top-up

FAQ

Is there a white-label alternative to Holafly?

Yes. Fully Signal is a white-label wholesale platform where your business sells eSIM data — including unlimited plans where available — under its own brand.

Does Fully Signal sell unlimited eSIMs?

Yes, for destinations where unlimited plans are available, alongside fixed-data plans. Your partner panel shows the live catalogue for each destination.

Can I resell Holafly eSIMs under my brand?

Check Holafly's current partner terms. Fully Signal is white-label by default: every eSIM ships with a QR code in your colours with your logo, and a white-label install page.

Which is better for a travel agency?

For a travel agency that wants its own product and repeat customers, a white-label platform like Fully Signal is usually the better fit. Read our guide to eSIM for travel agencies.