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Fully Signal vs Ubigi: Which eSIM Option Fits a Travel Business?
Ubigi is a consumer and connected-device eSIM brand from Transatel, part of the NTT group, sold under the Ubigi name. Fully Signal is a white-label wholesale platform: travel businesses sell eSIM data in 210+ countries under their own brand and at their own prices. Use Ubigi as a traveller; use Fully Signal to launch your own eSIM product.
In this article
Ubigi comes from Transatel, an operator with a long history in mobile connectivity that is part of Japan's NTT group. Its eSIMs are sold to travellers and used in connected devices. If you run a travel business, here's how Ubigi compares with building your own offer on Fully Signal.
Overview
| Ubigi | Fully Signal | |
|---|---|---|
| What it is | A consumer and device eSIM brand | A B2B white-label wholesale platform |
| Customer-facing brand | Ubigi | Yours |
| Pricing | Retail, set by Ubigi | Wholesale cost; your retail |
| Sales channel | Ubigi app and website | Your site, app, booking flow or panel |
| API | Check current partner terms | REST API, webhooks, sandbox |
| Customer ownership | Ubigi | You |
| Coverage | Broad | 210+ countries and regions |
Strengths of an operator brand
An operator-backed brand brings network experience and a recognised product. For a single traveller or for devices that ship with Ubigi built in, that's a solid choice.
What travel businesses usually want
Travel businesses don't just need an eSIM — they need their own eSIM:
- Their logo and colours on the QR code, and no supplier name on the install page
- Control of pricing, promotions and bundles
- An API to issue eSIMs inside their booking or app flow
- Repeat revenue from top-ups and next year's trip
- Wholesale tiers that reduce cost as volume grows
That is what Fully Signal is built for. See what a white-label eSIM is.
Scenario: an online travel agency
An OTA sells 2,000 European trips a month.
- Consumer-brand route: the OTA links to a consumer eSIM store and earns referral fees where offered.
- White-label route: the OTA adds "Europe 10 GB eSIM" at checkout under its own brand, priced as it likes. The eSIM is issued through the API and the install link goes into the booking confirmation. Every top-up during the trip is the OTA's revenue.
See eSIM for airlines and OTAs and best eSIM plans for Europe.
FAQ
Is Fully Signal an alternative to Ubigi?
For travel businesses that want their own branded eSIM, yes. Fully Signal provides wholesale eSIM data that you sell under your own name.
Who is behind Ubigi?
Ubigi is presented as a brand of Transatel, which is part of the NTT group.
Can I white-label Ubigi eSIMs?
Check Ubigi's current partner terms. With Fully Signal, white-label delivery is the default for every partner.
Does Fully Signal work for connected devices?
Fully Signal focuses on travel eSIM data for phones and tablets sold by resellers, travel brands and apps.
